The Success of Gatorade Printable Coupons as Promotional Tool
The Gatorade printable coupons are in your hand and you are looking at the coupons as if you can find the answer that you need to know. You just want to know why the Gatorade is just damn popular compare to the company you are working with. You are working in a company that have been producing energy drink for years and your task is to find ways to make your company energy drink be the number one drink in the energy drink booster segment. The Gatorade was created in 1960s by the University of Florida to give the Gator football team energy booster drinks. And nobody every thought the drinks will be the Country and the world top energy drinks. Now you are in trouble because you just don’t know how to plan a strategy to hit Gatorade from it number 1 position in the US.
However, there is a way for you to take a large chunk of the market share from Gatorade that is the discount coupons. It is seem that one of the way Gatorade keep their customers loyal are by using the vouchers so that the customers will be getting big discount each time they buy their drinks. Some time the customer will get free Gatorade when using the vouchers.
You thought by using the same strategy to market your company product you may steal some of the customers from Gatorade. The Gatorade printable coupons are the perfect strategy to copy which will attract new customers to try out the energy drink that your company produced. You may consider distributing coupons that offer buy 1 get 1 free like what had been done by Gatorade. You will offer the coupons online and let the customers print the coupon using their printers. This will be a great way for your company to promote your energy drink booster without having to produce new TV ads. The coupons have been one of the best ways for Gatorade to promote their energy drinks. Therefore, it would also works well with your company product.
It would not be easy to compete with Gatorade which not only has successfully used the Gatorade printable coupons as promotional and discount tool for it customers, but it also control 75% of America energy drinks market. You will have to work hard so that the public will download your company coupons and used it to buy your company energy drinks. You are hoping within 6 months the coupons strategy would have take away at least 5% of Gatorade customers.
You are hoping there will be independent websites that will help promote your company coupons just like what happen to Gatorade printable coupons which have been promoted by it fans and other internet marketing sites. You may even consider publishing the coupons in the local paper just like Gatorade do. It is not good to rely solely on the internet because there are still people who are ignorant of internet. This will be your last chance to get a large piece of the market segment by copying the Gatorade printable coupons.
Updated: October, 2012 Gatorade coupons